Creating Content from Creators

A major lever for performance marketing on social media platforms is UGC. Brands work with creators to create a video or two promoting their product via the influencers' social handles. And then, our creative strategy is to find new ways to continue to use the content. As a part of the clients' contracts with these creators, we also had the creative freedom to write and record our own voice-overs to create other compelling native-looking ads.

For Nestig, we created a lot of UGC-style ads that could almost pass for native content on Instagram and Tiktok. All these voice-overs, creative opening hooks and captions are added by us to make ads that look like influencer content.