GumOn Dosti On

GumOn, ITC’s very own long lasting chewing gum wanted to create a promo campaign to push sales and interactions with the brand on social media. The following films were created to promote this – GumOn Dosti On.

For social media, another approach was taken, which was as engaging as the contest itself.

The contest was a huge success in the south markets, driving college kids to share selfies, participate and hope to win a trip for themselves and their friends to Singapore.

After all, who knows long lasting friendships better than GumOn, the long lasting chewing gum.