Yen Samachaara?
- Devika Inca Dutt
- Feb 23, 2022
- 1 min read
In Karnataka, two locals never start a conversation without first saying
Yen Samachaara?
Literally translating to “What news?”, this was the perfect thing for Times of India to say while launching their all-new Mysuru, Huballi and Mangaluru editions of India’s leading English Daily.
While the realities of budgets created a less-than-ideal situation, the core idea and executions were appreciated across the board.
WIP
DRAFT 1
FINAL ADS
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