Blood Banking – The Savings Account That Saved Lives

While we all save money for a rainy day, in the event of the inevitable, people are left running around looking for blood for family, friends and loved ones.

Taking this insight, we made an actionable way for people to prepare for this – Blood Banking.

Working with Indian Red Cross, we channelled banking systems to blood banks, where people could deposit blood, save it, and withdraw it when they needed.

These savings were tracked and accessed via app, and encouraged more people to give blood in a country where a person needs blood every 30 seconds.

Watch the case study below.

Blood Banking was applauded across the country, and the world.

Within the advertising industry, Blood Banking received a series of awards including:

1. Cannes Lion

2. Effies

3. Abbys

4. D&AD Impact

5. Spikes Asia

It also received a Guinness Book of World Records record for the most amount of blood collected in 8 hours.