#HomesThatDontDiscriminate

For NestAway, a home rental service in India, the challenge was clear.

People looking for homes in metro cities, often students and young working professionals, face a lot of discrimination to find a place to stay. This could be because of who they are, where they’re from, what they eat and how they look.

To tackle these biases, and to open their doors for tenants who’ve braved these struggles, NestAway created the campaign – #HomesThatDontDiscriminate.

The following TVCs were created to drive the point home, using Danish Sait and the thing he does best – humour.

This campaign was also drummed up in print and outdoor.