Make habits, not resolutions

In December, the entire world celebrates the end of year and spends time reflecting on what they want to do differently in the upcoming one.

This also means that people spend a lot of time (and energy) feeling bad about the unused gym memberships, the yoga classes they skipped and the weeks of hitting the snooze button instead of waking up for a run.

As an activewear brand, we did want to encourage people to take movement more seriously, but without pilling on more guilt, and criticism.

So, we decided to celebrate the little moments of movement that crept into our lives without us even realising it. The hope was, with this small win, we'd all be a little more motivated to keep #MovingIt in the new year.

We worked with Sakshi Sindwani and Rishika Naik, both actors and creators - and these films were shown to 5 million women across the county. While registering our brand message, we inspired a lot of women to move it, too.