#MovingIt with BlissClub
- Devika Inca Dutt

- Feb 27, 2022
- 1 min read
As a women's activewear startup, BlissClub was kickstarted with a single SKU - classic black workout leggings. When we launched new colours and a brand new fit, we really, really wanted to celebrate it all!
Presenting our launch campaign films, showcasing all the things we believe in as a brand - comfortable activewear that really works for your workouts, no matter what shape and size you are.
The 10x jump in SKUs showed an equal jump in CTRs and revenue - and we motivated women across the country to start #MovingIt towards happiness.

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