Prospecting Ads for Underarm Toner

Bella Skin Beauty's unique Probiotic Underarm Toner is a category-creator. With no competitors, no existing marketing learnings, no category best-practices, writing performance marketing ads for a new, unfamiliar prospecting audience was a fun challenge. The client's in-house testing informed our creative strategy, where leaning into the unfiltered and graphic language evoked strong reactions and better CTRs on the ads.