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Roadster RoadCabulary

  • Writer: Devika Inca Dutt
    Devika Inca Dutt
  • Aug 12, 2020
  • 1 min read

To create a vocabulary for Roadster (the brand, and the people), we created a property called #RoadsterRoadcabulary. Here we created a lexicon based on adventure and life on the road.

Red5
Red4
Red3
Red2
Red1
 
 
 

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