Royal Challenge – #ChallengeAccepted Campaign

Royal Challenge has taken it upon themselves to be bold, and revolutionize the game of cricket.

Their war-cry is to level the playing field and make cricket a gender-neutral game. And to take on this challenge, they are rallying support to host India’s first mixed-gender T20 match.

Digital amplification films to drum up support.

Social media amplification to engage people and ask them to vote.