Skinfix Top of Funnel Content

With performance marketing, it's important to run "evergreen" top of funnel content—straightforward ads with messaging focused on a person's first ever interaction with the brand/product. These need to be informative, eye-catching and include a clear benefit to the viewer.

For Skinfix, a scientifically-perfected skincare brand, that meant a lot of ads focused on their hero products: Triple-Lipid Peptide Cream and Triple-Lipid Peptide Serum. The challenge here, for me as the copywriter was how to share the same USP in new, refreshing ways for each ad.

Static Ads:

Carousel Ads:

Video Ads: