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Devika 'Inca' Dutt

WORK


Creating Content from Creators
A major lever for performance marketing on social media platforms is UGC. Brands work with creators to create a video or two promoting...


Creative Testing ft. Kids' Beds
When we started creative testing performance marketing ads for Nestig's kids' beds, the clear winner on CTRs, ROAS and CVR was messaging...


Driving CTRs for the Off Road Kids' Bed
Nestig's popular car bed, the Off Road Kids Bed was such a fun product to write ads for. The product itself inspired lots of fun and...


Nestig's Mini Chair Launch Ads
When Nestig launched their Mini Chairs, we made lots of cute (and informative) ads on just how special they are. These performance...


Nestig's Kids' Beds Ads
After launching their kids' beds collection in Q4 of 2024, we focused our creative strategy on testing messaging to see what USPs, key...


Nestig Crib Ads
Nestig makes handcrafted cribs that are both extraordinarily aesthetic and functional. Our creative strategy for business-as-usual...


Stinkin' Good Mother's Day Deal
Bella Skin Beauty's Probiotic Underarm Toner was fun product to advertise for, and they wanted to really lean into their vividly...


Prospecting Ads for Underarm Toner
Bella Skin Beauty's unique Probiotic Underarm Toner is a category-creator. With no competitors, no existing marketing learnings, no...


Ten Little Performance Marketing Ads
Ten Little makes podiatrist-approved shoes for toddlers and kids. That means that while cute visuals are important, it's also equally...


Happiest Baby UGC Videos
A big part of my job as a copywriter on Happiest Baby was to find new messaging and storytelling hooks for performance marketing ads. A...


Skinfix New Product Launch: Gel Cleanser
Launching a new product is an opportunity to capture a new audience set and create a new pipeline of prospecting audiences. With...


Skinfix Acne+ Launch Campaign
For Skinfix's Acne+ product collection, we created some fun, tongue-in-cheek and GenZ-esque creatives. These were an opportunity to be...


Skinfix Travel Kits Ads
For Skinfix's mini skincare products, we had to create a performance marketing campaign for prospecting and retargeting audiences...


Skinfix Top of Funnel Content
With performance marketing, it's important to run "evergreen" top of funnel content—straightforward ads with messaging focused on a...


Make habits, not resolutions
In December, the entire world celebrates the end of year and spends time reflecting on what they want to do differently in the upcoming...
Get in touch with me so we can collaborate on your next project!
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